Editor’s note. Pashtun Global is published by its founder, and this profile is about him. That makes it the one article on this site a reader has most reason to treat sceptically. It is written to the same rule as every entry in the verification register: what a document supports is marked as such, what rests on his own account is marked as that, and where sources disagree, the disagreement is printed rather than settled in his favour.

Abdullah Shah runs INUBIZ Marketing, a digital services company with an office in Mingora, Swat, working for clients in Pakistan, the United Arab Emirates and the United Kingdom. In September 2026 he founded Pashtun Global.

He began, by his own account, in search engine optimisation and digital marketing as a freelancer in 2017 — remote work for overseas clients, done from Swat at a time when almost none of the district’s commercial life was being documented in business media. That absence is the reason he gives for starting this publication.

The company

INUBIZ operates through two registered entities.

In the United Kingdom, INUBIZ MARKETING LTD was incorporated on 30 June 2026 under company number 17309858, with a registered office in Mildenhall, Suffolk. The Companies House register lists Shah as a director, appointed on incorporation, and as the company’s only officer, with no resignations recorded. The same record shows his identity was verified to the Companies House standard by an authorised corporate service provider supervised by the Institute of Chartered Accountants in England and Wales, with checks completed on 27 June 2026.

In Pakistan the business trades as INUBIZ MARKETING (SMC-Private) Limited, based in Swat.

Its work covers website and mobile application development, customer relationship management and enterprise resource planning systems, search engine optimisation and paid advertising.

Pashtun Global

Shah founded Pashtun Global in September 2026 as a business publication for the Pashtun commercial world — a readership spread across Pakistan, Afghanistan, the Gulf and the wider diaspora, and one whose enterprise has been covered far less than its politics.

The site’s distinguishing feature is its verification register. Every badge on a profile is calculated from a specific document an editor has examined, is published alongside the claim it supports, and lapses when the evidence does. Shah’s own profile sits in that register on the same terms as everyone else’s, and carries two marks — identity and business — both resting on the Companies House record cited above.

Abdullah Shah is the founder of Pashtun Global and a director of INUBIZ MARKETING LTD. This profile was written by the newsroom and carries no byline.